Today, while attempting to find a backing track to our new radio commercial…
DJ: So, what kind of music are you looking for?
ME: I’m thinking something happy and upbeat…something poppy…
DJ: Ok, what about this? (plays tribal, African drum loop).
ME: Um, (smiles politely), nope, I don’t think that’s quite it.
DJ: Ok, how ‘bout this? (plays some reggae, Bob Marley rip off)
ME: Very relaxing, but no… I think we need something more POP.
DJ: (plays intergalactic, dubstep medley)
ME: (laughs uncomfortably)…I think we need simpler than that. Have you ever listened to Spotify? They have really great music for their commercials.
DJ: Oh ok. Let’s see here… (Googles “Spotify commercial.” Finds it. Plays it.)
ME: Yeah! See, isn’t that great? I think that’s what we need.
DJ: Yeah, definitely. So it seems like there’s some guitar strumming in there and it’s really simple. I think I got it…
DJ: (plays theme-song to “Deliverance.”)
ME: Uhhhh…Maybe it would be helpful for me to tell you a little more about who we are and what we do…(cause you clearly didn’t listen to the ad you just recorded)…Our target audience is women between the ages of 18 and 24…
DJ: MMM, hmm. Right. How about…
DJ: (plays Enya)
ME: Yeah…again… we serve YOUNG WOMEN and I don’t think that’s really gonna speak to them. Can you sort these by mood?
DJ: HAHAHA, no! Wouldn’t that be great?
ME: It certainly would be.
ME: Feist! That’s the kind of music I want. As if Feist were our backing track.
DJ: Ohhhh, ok!
DJ: (plays sultry, SloJam. Clearly has never heard of Feist)
ME: BAAHAHA! Bow-chica-bow-bow! That would be great if we were a strip club. But that’s not gonna work either.
DJ: Are you sure?
ME: Yeah, I’m positive.
2 hours later…(ok, fine, it was only 20 minutes)
We landed on something. What it was, I really can’t remember now. But if you end up hearing it on the radio in the next week or two, please know I tried my best.